site.duplicate-descriptions
Several indexable pages share the same meta description.
What to change
Write a unique description per page, or generate it from page-specific data.
The documentation on developers.google.comA finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.
When it runs
Runs on a crawl or a build directory. A warning is a problem that costs a page ranking, clicks or citations. Each finding takes 5 points off the page's score.
The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.
Run it, or skip it
Check a page for this rule alone, after a fix for instance:
npx @rivi-software/agentic-seo-check crawl https://example.com --rule site.duplicate-descriptions
Or from an assistant, with the MCP tool seo_crawl_site:
{
"url": "https://example.com",
"rules": [
"site.duplicate-descriptions"
]
}
To leave it out of an audit, pass --disable site.duplicate-descriptions on the command, or disableRules: ["site.duplicate-descriptions"] to a tool.
More in Site-wide checks
All 49 rules- Error
site.broken-internal-linksInternal links point to URLs that return 4xx/5xx or fail to load. - Warning
site.redirected-internal-linksInternal links point to URLs that redirect. - Warning
site.redirect-chainsInternal URLs go through two or more redirects (or loop). - Warning
site.duplicate-titlesSeveral indexable pages share the same <title>. - Info
site.duplicate-h1Several pages share the same <h1>. - Warning
site.duplicate-contentPages with identical or near-identical body text. - Info
site.deep-pagesPages that are more than the configured number of clicks (default 3) from the start URL. - Warning
site.soft-404A clearly non-existent URL returns HTTP 200 instead of 404.