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structured-data.retired-type

InfoSEO audit

The page has structured data for a rich result Google no longer shows: FAQPage, HowTo, SpecialAnnouncement, ClaimReview, the sitelinks search box's SearchAction, Estimated Salary (Occupation), Learning Video (LearningResource on a VideoObject) or Book Actions (ReadAction, BorrowAction on a Book).

What to change

Do not spend effort on this markup for Google: it no longer earns a rich result, and its missing properties are not reported. Keep it if something else reads it (answer engines read FAQPage, for instance), or remove it if it only served the rich result.

The documentation on developers.google.com

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs on every SEO audit: of a page, a crawl, a build directory or HTML. Info is a best practice: worth doing, rarely urgent, and --no-info leaves it out. Each finding takes 1 point off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check audit https://example.com --rule structured-data.retired-type

Or from an assistant, with the MCP tool seo_audit_page:

{
  "url": "https://example.com",
  "rules": [
    "structured-data.retired-type"
  ]
}

To leave it out of an audit, pass --disable structured-data.retired-type on the command, or disableRules: ["structured-data.retired-type"] to a tool.

All 14 rules