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robots.unavailable-after

WarningSEO audit

The page sets unavailable_after (meta robots or X-Robots-Tag) to a date that has passed, so Google no longer shows it in search results (warning), or to a date Google cannot read, so it ignores the rule (info).

What to change

Remove unavailable_after if the page should show in search again; a template or plugin often leaves an old date in place. To have a page drop out later, write the date in ISO 8601 (2026-12-31), RFC 822 or RFC 850.

The documentation on developers.google.com

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs on every SEO audit: of a page, a crawl, a build directory or HTML. A warning is a problem that costs a page ranking, clicks or citations. Each finding takes 5 points off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check audit https://example.com --rule robots.unavailable-after

Or from an assistant, with the MCP tool seo_audit_page:

{
  "url": "https://example.com",
  "rules": [
    "robots.unavailable-after"
  ]
}

To leave it out of an audit, pass --disable robots.unavailable-after on the command, or disableRules: ["robots.unavailable-after"] to a tool.

All 7 rules