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response.redirect-chain

WarningSEO audit

The URL goes through two or more redirects before reaching the final page.

What to change

Collapse the chain so the first URL redirects straight to the final destination. Each hop costs crawl budget and loses some signal.

The documentation on developers.google.com

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs on every SEO audit: of a page, a crawl, a build directory or HTML. A warning is a problem that costs a page ranking, clicks or citations. Each finding takes 5 points off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check audit https://example.com --rule response.redirect-chain

Or from an assistant, with the MCP tool seo_audit_page:

{
  "url": "https://example.com",
  "rules": [
    "response.redirect-chain"
  ]
}

To leave it out of an audit, pass --disable response.redirect-chain on the command, or disableRules: ["response.redirect-chain"] to a tool.

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