keyword.not-in-url

What to change

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs when the audit is given a keyword. Info is a best practice: worth doing, rarely urgent, and --no-info leaves it out. Each finding takes 1 point off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check audit https://example.com --keyword "running shoes" --rule keyword.not-in-url

Or from an assistant, with the MCP tool seo_audit_page:

{
  "url": "https://example.com",
  "keyword": "running shoes",
  "rules": [
    "keyword.not-in-url"
  ]
}

To leave it out of an audit, pass --disable keyword.not-in-url on the command, or disableRules: ["keyword.not-in-url"] to a tool.

• Warningkeyword.not-in-titleThe target keyword does not appear in the title.
• Warningkeyword.not-in-h1The target keyword does not appear in any H1.
• Infokeyword.not-in-descriptionThe target keyword does not appear in the meta description.
• Warningkeyword.not-in-bodyThe target keyword does not appear in the visible body text.
• Infokeyword.density-highThe target keyword makes up an unusually large share of the body text (default > 3%).