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hreflang.missing-self

WarningSEO audit

The hreflang set does not include this page itself (self-referencing entry).

What to change

Every page in an hreflang cluster must list itself as well as its alternates, otherwise the annotations may be ignored.

The documentation on developers.google.com

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs on every SEO audit: of a page, a crawl, a build directory or HTML. A warning is a problem that costs a page ranking, clicks or citations. Each finding takes 5 points off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check audit https://example.com --rule hreflang.missing-self

Or from an assistant, with the MCP tool seo_audit_page:

{
  "url": "https://example.com",
  "rules": [
    "hreflang.missing-self"
  ]
}

To leave it out of an audit, pass --disable hreflang.missing-self on the command, or disableRules: ["hreflang.missing-self"] to a tool.

All 6 rules