content.empty

WarningSEO audit

The HTML contains no visible text.

What to change

If the page is rendered client-side, use server-side rendering or static generation so the HTML carries the content. Re-run with render enabled to compare the rendered DOM.

The documentation on developers.google.com

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs on every SEO audit: of a page, a crawl, a build directory or HTML. A warning is a problem that costs a page ranking, clicks or citations. Each finding takes 5 points off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check audit https://example.com --rule content.empty

Or from an assistant, with the MCP tool seo_audit_page:

{
  "url": "https://example.com",
  "rules": [
    "content.empty"
  ]
}

To leave it out of an audit, pass --disable content.empty on the command, or disableRules: ["content.empty"] to a tool.

All 4 rules