aeo.organization-missing

InfoAEO audit

The home page has no Organization (or Person) structured data.

What to change

Add Organization JSON-LD to the home page (name, url, logo, and sameAs links to official profiles) so answer engines can tie the site to a known entity. Use Person for a personal site.

The documentation on developers.google.com

A finding of this rule on a page carries the exact edits for that page: the markup it quotes, and what to write instead.

When it runs

Runs on every AEO audit: of a page, a crawl, a build directory or HTML. Info is a best practice: worth doing, rarely urgent, and --no-info leaves it out. Each finding takes 1 point off the page's score.

The severity here is the rule's usual one: a finding can be raised or lowered when the page gives a reason.

Run it, or skip it

Check a page for this rule alone, after a fix for instance:

npx @rivi-software/agentic-seo-check aeo https://example.com --rule aeo.organization-missing

Or from an assistant, with the MCP tool seo_aeo_audit:

{
  "url": "https://example.com",
  "rules": [
    "aeo.organization-missing"
  ]
}

To leave it out of an audit, pass --disable aeo.organization-missing on the command, or disableRules: ["aeo.organization-missing"] to a tool.

All 32 rules